I finally got around to editing my How To Review Products On Your Blog post, and now I want to share something I am really passionate about...
The Blog Pitch!
Crafting the perfect blog pitch is time-consuming, but we are writers so it really isn't that hard! As a blogger, especially a new blogger it is easy to get caught up in getting "free stuff" in the mail, but that quickly wears off when you realize that your time is valuable and writing reviews are only stressful if you're not really excited to share the product with your audience (or you're like me and really want to give 100% the best at everything you do). That's why you should only pitch for products and services that you can really get excited about.
When you start thinking about your pitch consider the angle your going to take on the story. After all, that's exactly what you're selling; A Story! You will want to avoid a boring cut and paste review, and opt for telling your readers a story that showcases the product in a creative way. So that's where we will start, with a story.
When you write your pitches this way, it will save time in the long run because you'll already have a plan of attack before the UPS man rings your doorbell!
Ask yourself these questions:
- What problems will this product solve in my life?
- Who will be a part of my story? Will it include my family and friends?
- What can I do to add value to the brand and my blog? Can I make an Instagram video or YouTube tutorial. How will people see this and will it cause people to respond and react in ways that generate buzz for the brand.
You see, you're not just writing an email asking for a free product. You are emailing a brand in hopes of partnering with them. A partnership is where two people or sides come together and both profit from the experience. If your only goal is to score a freebie, you're doing it wrong! You should want to help the brand and your goal is to impress them with your brand!
Once you've come up with an idea it's time to find the contact. Sometimes this is as simple as clicking the Media or Press page on a website, and sometimes you really have to do some digging. I always start by going to the website and searching for a link to their media page. If they don't have one, I will check the Contact Us page to see if the information is hiding in there, or if they have a Media Request option in the drop down box of their contact form. Google can also be helpful. Try searching the brand + press release or the brand + media contact. If all else fails, I turn to social media. I have found that Twitter is a great way to contact a brand's Public Relations team because they generally run the twitter account. If you belong to a bloggers group, you can always ask around in there as well.
Now that you've taken some time to really think about why you want to work with the brand, what you can offer them, and found a contact, it's time to start your pitch.
Key Points To Cover In Your Pitch:
- Introduce yourself: Who are you? What site do you run? What do you write about? Who are your readers?
- Explain why you would like to work with the brand: What product are you interested in? Do you own other products the brand sells? Do you have a personal story about past products or a reason you would like to review this product? Why do your readers need to know about this product?
- Tell the brand what you can do for them: What will you do with the product? Do you have a unique idea for promoting the product? How will your blog post align with their current message to consumers? What value can you add to your site by working with this brand? Tell the brand how they can help you, and how you can help them.
- Show them results: Share any testimonials and examples you have of similar (not competing) work.
Remember, be personal and professional. You are not only pitching a brand, you are potentially building a relationship.
Sometimes brands will care more about numbers than they do about a story, and that's okay. I don't think it's smart, but it's all a part of the business, and sometimes you just can't sell your idea regardless of how amazing it is. So keep being creative, keep pitching, and keep building your community.
I hope you have found this helpful, and please; if you have any questions leave me a comment or shoot me an email ([email protected]). I'm always happy to help in any way I can!
Now Go, Get Your Pitch On!